Social Media Strategy Volunteer
Beacon of Hope
Present

• Develop a social media strategy from the ground up for a newly launched nonprofit, establishing content pillars, audience priorities, platform strategy, and growth objectives.

• Establish initial KPIs and measurement frameworks to track audience growth, engagement, content performance, and community development.

• Create and implement content and growth strategies to build the organization’s presence across social platforms and expand awareness of its mission.

• Develop audience and community-building initiatives designed to increase reach, encourage sharing, and connect the organization with relevant supporters and networks.

Content & Advertising Associate
Guerrero Media
Feb 2025 - July 2025

• Sourced and researched C-suite executives and organizations to identify relevant prospects and story opportunities.

• Led outreach and pitched editorial feature concepts, tailoring story angles to each executive’s expertise, brand, and organizational mission.

• Conducted in-depth executive interviews and developed narrative-driven profiles, turning conversations and research into polished, publication-ready content.

• Managed stakeholders throughout the editorial process, coordinating with executives, PR teams, and internal editors to secure approvals and move stories through publication.

• Secured advertising and sponsorship opportunities alongside editorial features, connecting content, audience visibility, and revenue generation.

Account Executive
Wellfound
July 2023 - Feb 2025

• Built audience personas and messaging strategies for distinct customer segments, tailoring communications to the priorities and pain points of founders, CEOs, HR leaders, and recruiting teams.

• Created and executed multi-channel outreach campaigns across email, LinkedIn, and phone, developing personalized messaging to reach, engage, and convert target audiences.

• Managed the full sales cycle from prospecting through discovery, negotiation, and close, delivering tailored pitches and guiding prospects toward purchase decisions.

• Managed client relationships from onboarding through retention and expansion, serving as a primary point of contact, addressing customer needs, re-engaging inactive accounts, and identifying opportunities for account growth.

• Analyzed audience engagement and response data using Salesforce, LeadIQ, and Outreach to refine messaging, prioritize opportunities, and improve campaign performance.