Project Equity’s social channels had an engaged community, but an opportunity to build stronger thought leadership and convert that attention into advisor participation and business-owner interest. As an independent case study, I developed an infographic redesign & social media strategy to clarify audience tracks, strengthen content pillars, and drive event ticket sales.

Beacon of Hope offers free programs and services that take a holistic approach to the diverse needs of cancer patients. Their goal is to support emotional, physical, mental, spiritual, and social well-being, complementing medical treatments and empowering patients on their journey. As a newly formed nonprofit, their goal is to bring awareness to their services so that members can utilize them.

UGiftMe provides a seamless platform for purchasing, sending, and redeeming digital gift vouchers to improve employee well-being. They've partnered with hundreds of leading retailers, restaurants, and services to offer an extensive range of gifting options. The goal was to nurture their existing email list to increase the number of HR integrations & customer transactions.

The Marketplace Literacy Project has reached over 100,000 individuals across four continents. This educational model has demonstrated positive outcomes in personal wellbeing, entrepreneurial activity, consumer savings, confidence, and decision-making - validated through leading academic research. The goal of this project was to build gamified stories that can advance the importance of financial literacy.