Crisis Nursery
Crisis Nursery creates an "Island of Safety" dedicated to the prevention of child abuse and neglect by providing 24-hour emergency care for children and support to strength families in crisis. hour emergency care for children and support to strengthen families in crisis. The goal was to create a fundraising video for constituents to "Sponsor a Day" at the nursery.
Fundraising Video Campaign
Project Overview
Client: Crisis Nursery, nonprofit organization
Industry: Child & Family Services
Timeline: 12 weeks
My Role: Media Content Specialist
The project reframed fundraising from “support our organization” to “see what your support makes possible.”
By combining storytelling, statistics, and participatory visuals, the video was designed to make the nursery's impact more personal, memorable, and shareable.
I translated the strategy into a stop-motion fundraising video that brings the nursery's daily experience to life through hand-drawn visuals, statistics, and contributions from the children, staff, and volunteers.
The result is designed to make a simple question feel tangible:
What does it take to create one safe day for a child?
Watch the full video →
