UGiftMe
UGiftMe provides a seamless platform for purchasing, sending, and redeeming digital gift vouchers to improve employee well-being. They've partnered with hundreds of leading retailers, restaurants, and services to offer an extensive range of gifting options. The goal was to nurture their existing email list to increase the number of HR integrations & customer transactions.
Email Marketing
Project Overview
Client: UGiftMe, digital gifting platform
Industry: Employee Benefits, Gifting & HR Technology
Timeline: Ongoing
My Role: Email Marketing Strategist
Across seasonal, B2B, and product campaigns, I focused on turning the existing email audience into a more active revenue and relationship channel.
Strategic Takeaways
01 — Lead with the problem.
Position the product/service as the easy, relevant solution.
02 — Make outreach feel personal.
Create continuity between in-person conversations and the inbox.
03 — Turn announcements into action.
Use news to create a reason to browse, engage, and buy.